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How to Make a Creative Logo for Your Food Business
If you want to create the perfect logo for your food business (and you absolutely should), there are a few key things you'll need to keep in mind. The most immediate of those is the fact that there is no "one size fits all" approach to logo creation.
In general, there are three main elements that you need to account for, all of which will be specific to your business. The first is your business itself and the ideals that you represent.
With even a glance, people should be able to look at your logo and
- A) immediately separate you in their minds from your competitors, and
- B) get at least a general idea of who you are and what you're all about.
The second is your industry - in this case, a food business. For the absolute best results, people should be able to at a minimum get a sense of what TYPE of organization you are - something that will help as you work to increase brand awareness and build loyalty in the future.
Finally, you'll need to think about the unique customers that you're trying to serve. Yes, your food business logo should be one that YOU enjoy looking at. But if ONLY you enjoy it - meaning that it's visually off-putting to the vast majority of your target audience members - it isn't the quality logo you thought it was.
All of this is to say that there's no one "roadmap" to follow that will allow you to end up with the most objectively perfect logo you've ever seen.
Every decision you make - and every best practice we're about to talk about - will need to be funnelled through those particular lenses mentioned above. But once you buy entirely into those three core elements, there are several steps you can take to make sure you wind up with something that checks all the right boxes moving forward.
Building a better logo: Your guide
To truly get those creative juices flowing, start your logo creation process the old fashioned way: by checking out your competitors to see what they have done that you can learn from.
Use a service like Respona to find companies that are ranking well in your target areas, and take a look at what you can "glean" from their logo.
- What choices are they making?
- What does their logo immediately convey about their business?
- What are they doing well and, more importantly, what can you be doing BETTER?
Next, think about your own business and how you can distil it down to just a few raw, visual elements.
If you want your food business to have a very local, down-to-earth feel, for example, your logo should probably pull in some vintage features that help create that mood. Or if you have more of a sleek and sophisticated brand identity, consider going minimalist with it - focus on a lot of hard lines and a bare minimum of colour.
Once you know which visual elements you want your logo to include, play around with them and try to find a design aesthetic that meets your needs.
Design ten different logos - all of which contain the same necessary information but all in totally different styles.
Don't be afraid to combine the best elements from two or more logos until you reach a satisfying final product. But above all else, experiment. Sometimes to get to the right ideas, you have to get the bad ones out first.
Don't worry if you design 49 objectively terrible logos before you get to one that you like because once you DO hit on something that you feel correctly reflects your food business, that wasn't wasted effort at all. It was just part of your process.
Finally, consider ALL of the possible contexts that your logo will eventually be used in. Sure, it may look terrific when it appears in a large format on something like a poster or billboard.
But when you load up a business card maker like Visme (which I founded) and shrink it down to a much smaller size,
- Does it still have that impact?
- What about when you use an Infographic maker and include your food business logo on your next piece of collateral destined for social media?
- Does it still work well within that context?
The perfect, creative logo for your food business should look well in ALL forms, no matter what. If it doesn't, it may be right - but it isn't quite there yet. Once you hit that ever-important target, however, you'll have more than just another business logo.
You'll have encapsulated the essence of your food company down into a single, beautiful, creative image that attracts people and captures their attention in equal measure.
About the author
Payman Taei is the founder of Visme, an easy-to-use online tool to create engaging presentations, infographics, and other forms of visual content. He is also the founder of HindSite Interactive, an award-winning Maryland digital agency specializing in website design, user experience and web app development.
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