13 FREE Business Directories In Ethiopia

Ethiopia, one of Africa's oldest independent countries, has a rich history and culture. While the country has had many growing pains in developing its economy, it has seen some success in recent years. Ethiopia has been making significant strides in its development and is now considered one of Africa's fastest-growing economies.

The country has had several tailwinds supporting its growth, primarily through its population; the country houses 120 million people, quadrupling its inhabitants since the early 80s. The population boom has been used to support several industries, namely agriculture, manufacturing and construction.

Top Industries in Ethiopia

Ethiopia's economy is driven by a number of industries, including agriculture, manufacturing, and construction. Agriculture is the largest sector of the economy, employing over 70% of the population. Ethiopia is a major producer of coffee, flowers, and other agricultural products.

Manufacturing is also a growing sector, and Ethiopia is home to a number of factories that produce textiles, food products, and other goods. Construction is another important sector, and Ethiopia is investing heavily in infrastructure development.

According to the World Bank, productivity has translated into a country's GDP is estimated to be over $120 billion annually and shows no sign of slowing down.

As these key industries bring in much-needed jobs and foreign investment as well as the ability to import machinery, goods and commodities into the country, it has also translated into growth in small businesses.

Small Business in Ethiopia

Small businesses and micro-enterprises play a vital role in the Ethiopian economy. They account for over 90% of all businesses in the country and employ a large portion of the workforce. Small businesses are a significant source of innovation and entrepreneurship, and they play a crucial role in creating jobs and driving economic growth.

As these small hyper-localised hyper-localised businesses continue to grow, they also want to embrace technology.

Ethiopia is starting to embrace technology, and this is having a positive impact on the economy. The use of mobile phones is widespread, and the internet is becoming increasingly accessible. This helps to connect businesses and consumers, and it also creates new opportunities for entrepreneurs.

Promoting your business in Ethiopia

In order to succeed in the Ethiopian business market, businesses need to have a strong online presence and focus on local SEO and online marketing. This is because more and more people are using the internet to find information about businesses and to make purchases.

By having a strong online presence, businesses can reach a wider audience and attract more customers. Local SEO is important because it helps businesses to rank higher in search engine results pages (SERPs) for local searches. This means that businesses are more likely to be found by potential customers who are searching for products or services that they offer.

Online marketing is important because it helps businesses to reach a wider audience and to generate leads and sales. There are many different online marketing strategies that businesses can use, such as search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

By having a strong online presence and focusing on local SEO and online marketing, businesses can improve their chances of success in the Ethiopian business market. But this doesn't happen overnight; it requires you to lay some groundwork. This can be done by setting up a website, leveraging social media or local citation sites, or a combination of all three. Once you've decided on the digital real estate you want to manage, you can start to build links that funnel users to your business and various offerings.

Add your business to Ethiopian-focused business directories.

If you're keen to start building citations and links to your business in Ethiopia, we suggest starting with the following websites. You can either list your business on all of them or pick the ones you feel would provide the most benefit in terms of reach.

Please note that when listing your business on various sites, it's important to ensure information consistency. Place accurate details like name, phone number, and address for users to search and reach you, along with the correct branding to showcase consistency, which breeds trust.

Have your citations built for you.

Alternatively, you can reach out to our team, and we can list your business across all these directories, with you retaining ownership rights to all the accounts. This way, you're not held captive and can update them yourself or with your internal marketing team, and customer service can respond to reviews on directory sites if and when needed.

Protip for improving local search results

Once you've completed listing your business on all the relevant local directories in Ethiopia, ensure that you've also claimed other free Internet real estate in the form of map listings. These map listings can include Google My Business and Bing Places, which should cover the majority of search volume.

Still, you can add your business to alternative mapping services like Apple Maps, Petal Search Maps and even Openstreet, which search engines use to validate their online information when serving local search results.

If you need help setting up your map listings or would like us to review them from an optimisation standpoint, you can also reach out to our team, and we'll be happy to assist you.

Tell us your advertising story.

Have you struggled to get your business noticed online? Are there any sites you feel should be added to the list? How have you been using them? Share your tips with us in the comments section below.

Contact us

If you would like us to set up your business digital ads or want to know more about digital marketing for your business, then don’t be shy. We’re happy to assist. Simply contact us

Are you looking to promote your business?

Ethiopian business owners can create their free business listings on nichemarket. The more information you provide about your business, the easier it will be for your customers to find you online. Registering with nichemarket is easy; all you will need to do is head over to our sign-up form and follow the instructions.

If you require a more detailed guide on creating your profile or listing, we highly recommend you check out the following articles. 

• How to create a nichemarketer profile 
• How to create a nichemarket business listing 

Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on online directories.

• Why nichemarket is the best place to list your local Business
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• Why Your Local Business Cannot Be Found Online
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Tags: SEO, Citations, Local SEO, Link Building