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Benefits of Embedding Social Media Feeds on WordPress

29 June 2021 | 0 comments | Posted by Jack Roger in Industry Experts

Benefits of social media embeds

Millions of people use social media platforms every day either for leisure, information, or to better connect with their target audience. But, here is a thing, why limit to just social media to achieve growth for your business? You can do so much more with the content generated on the platforms you have a presence on.

Well, to boost your efforts of casting a spell, try embedding feeds on your WordPress website. By doing so, you can showcase your social media content to the audience at large boundlessly. It will help them in understanding your business better and get influenced to buy products of your brand.

To know more about the best tips for embedding a social media feed on a WordPress website, keep reading.

Best tip for embedding a social media feed

Social media platforms are used by more than 3 billion people across the globe. It means that the amount of content created on these platforms is colossal and influential.

Brands create hashtag campaigns to strengthen the content creation of their brand. Users generate content by using brand-exclusive hashtags and tagging and mentioning their favourite brands in their posts and stories.

Collecting this wide variety of data is in itself a tedious task, filtering out the relevant posts, being second in line.

Here the role of social media aggregators is pressing.

They can easily collect and curate social media feeds, moderate the content and customise the feed’s look as required. This custom-made feed can then be embedded on the WordPress website in a matter of seconds. Plus, the added benefits of the real-time update is another excellent feature that social media aggregators like Taggbox Widget boast.

The Benefits of embedding a social media feed on WordPress

Grow your reach

Every social media platform has its own set of features and benefits, making it essential to have a social media presence on all these platforms.

By the process of aggregation, you can collect content generated on different social media platforms in one place. It helps the visitors not having multiple social media presence know what your users are saying about the brand at other places.

Embedding a social media feed will help boost your reach tremendously by exposing your brand to a vast audience.

UGC will build trust and credibility

User-generated content is authentic, credible, and reliable. Potential users look up to the experience of existing users of the brand to make purchase decisions. It influences the purchase decision of 90% of the buyers.

By embedding generated on social media platforms, brands stand a chance to showcase their authenticity and generate trust in the minds of the visitors. They will be tempted to know more about the brand and will not be hesitant before purchasing it.

Increase engagement and dwell time

By embedding a social media feed, you can boost your audience’s engagement tremendously. They will be hooked to know the opinions and visuals shared by the existing users and get inspired to incorporate the brand’s products into their lives.

A higher audience engagement is directly related to a higher dwell time of the website( the amount of time that a visitor spends doing some activity on the website). It will further help in improving the ranking of your website in the search results.

Improve the look of your website

Your website creates the first impression of your brand in the minds of the visitors. Dull websites might influence even the most enthusiastic visitors. So, to let your website do the talking, you must make attempts at making it vibrant, quirky and self speaking.

Embedding a social media feed on the website can help you achieve this with utmost ease as the content is diverse, unique and captivating. Also, the fact that the content gets refreshed in real-time further enhances its attention-grabbing capabilities while easily impressing the visitors.

Amplify user experience and conversions

User experience massively influences the trust and engagement of the brand.

Thus, when you embed a social media feed to the website, users get to see unique content from diverse social media accounts into a single feed that amplifies their browsing experience.

Further, when you have users’ trust and reliability invested in your website, it improves the brand’s conversion rate.

Users spend 90% more time on pages that feature UGC galleries. By displaying this content on product pages, brands stand a chance to increase their conversion rate by 60%, making social media feeds integrated on the website instrumental in shaping up the buying decisions of the users.

Over to you

Embedding a social media feed on a WordPress website is a smart way to lure the audience’s attention and keep them hooked for more.

It is helping global brands in empowering brand awareness, reach, and conversions never like before. So, if you aim to maximise results from your social media and the WordPress website, an integration of both is the best option available.

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Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts about content management systems.

Tags: Social Media, WordPress, Guest Post

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