How Can Explainer Video Increase Your Business Conversion Rate

The digital noise is only getting louder and louder, making the customer’s online behaviour constantly changing. This is why it’s more crucial for every marketer to stay on their toes and always be up to date – especially in terms of approaching their potential customers.

If you’re a marketer yourself, you know that you have to continuously tweak and adjust your marketing strategy so you won’t inevitably be risking falling into oblivion. And with so many ways to engage and interact with consumers, you can rely on explainer videos that are taking centre stage.

Explainer videos are well-known for their conciseness and simplicity. You can use this engaging format to convey your brand message and deliver it smoothly to your potential customers. This way, you can stand out among the crowd and increase your conversion rate.

Let’s find out more about how explainer videos can help your business skyrocket the conversion rate to the moon.

1. It ranks your website better on SERPs

Explainer videos can boost your website presence by higher ranking on the search engine results (SERPs). According to the stat, a page with video content can increase the organic traffic from SERPs up to 157%. So, it’s a potent tool to give your SEO practices a boost.

The higher your website rank, the more potential customers will find you and explore your business website. It means you have a higher opportunity to engage them and convert them into loyal customers.

2. It conveys complex messages more effectively

If you have complicated, complex topics that you want to get across to your potential customers, >explainer videos can help you with that. By combining both stunning visuals and intriguing voice-over, this engaging type of video breaks down ideas into bite-sized chunks.

This way, potential customers can research your brand better and retain the information seamlessly. And when they understand more about your product, they should have no problem trusting and purchasing from your brand.

3. It’s incredibly shareable

Videos, in general, get >1,200% more shares than text and images combined. It means that it only takes a few clicks to spread explainer videos like a wildfire.

You can easily share this content through your social media profiles, websites, and other digital platforms to boost your online presence and take your brand to the next level of exposure. In other words, explainer videos help you to expand your reach.

The more people know about your brand, the more opportunities you have to make them your leads and even loyal customers.

4. It shows your brand personality

Explainer videos are a powerful medium when it comes to showcasing your brand’s personality. You can create the videos using >tech tools with the right tone, colours, styles, characters, even voice-over that you think best represents your brand and create top-of-mind awareness.

The good thing about explainer videos is that there’s always a style of explainer videos you can use to communicate and show-off your personality. If you can showcase your brand personality to your potential customers, it’d be much easier for them to establish a more personal, emotional connection leading to conversion.

About the author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

• Twitter: @breadnbeyond
• Email: andre@breadnbeyond.com
• LinkedIn: Andre Oentoro

Tell us your story

Would you like to write for nichemarket just like Andre has? Find out how to submit a guest post and when you're ready, you can contact us.

Are you looking to promote your business?

South African businesses can create your free business listing on nichemarket. The more information you provide about your business, the easier it will be for your customers to find you online. 

Registering with nichemarket is easy; all you will need to do is head over to our sign up form and follow the instructions. If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles.

• How to create a nichemarketer profile
• How to create a nichemarket business listing

Recommended reading

If you enjoyed this post and have time to spare why not check out these related posts and dive deeper down the rabbit hole that is youtube marketing

• How To Optimise YouTube Videos For SEO
• How To Use YouTube To Sell Your Products
• YouTube arrives late to the party by rolling out its own stories
• YouTube Launches Live TV Streaming Service
• 3 Secrets of Super Successful Video Marketing

Tags: Video Marketing, Guest Post