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3 Secrets of Super Successful Video Marketing

11 March 2020 | 0 comments | Posted by Ashley Lipman in Industry Experts

Improve your video marketing

Did you realise that YouTube has over 1 billion users? This more extensive user base is one of the main reasons why so many business owners have embraced video marketing. Modern business owners understand that consumers would much rather watch a video about their products/services instead of reading a long blog article.

While written content is still quite useful, a business owner needs to use lots of different marketing methods when trying to engage with their audience. Creating a comprehensive marketing strategy will require time and a lot of research.

Be sure to check out how to market your small business in 2020: - BoostApps for more information on how to sell your business to modern consumers. If you are looking for video marketing tips, check out the information below.

1. Don’t forget calls to action

Before you start to shoot a video for your company’s YouTube channel, take the time to get a script developed. The last thing you need to do when creating video content is to proceed without a plan. Without an outline of what you want to discuss in your video, you will ramble. In most cases, longer videos will not perform well, which is why keeping it short and concise is crucial.

When developing an outline, be sure you include a call to action. This part of your video will need to explain to the watcher what effect you want them to take next. In most cases, a call to action will be a request for a video watcher to subscribe to your YouTube channel or contact your business directly for more information about the products/services being offered.

2. Tell your company’s story

Making sure your videos have the right tone and messaging is also crucial to your marketing success. Trying to make every video you produce about selling can backfire on you. People who are looking at content on YouTube want to know more about the backstory of your company and what your values are. This is why you need to focus on telling a story rather than selling all of the time.

Connecting with consumers on an emotional level can help you create a lot of viable sales leads. If you are unsure about how to develop emotion-driven video content, reaching out to professionals is a good idea. An experienced video marketer will be able to help you find your company’s voice. Before you hire a video marketing company, take some time to look at their previous work. By doing this, you can figure out if a company is a right fit to bring your creative vision to life.

3. Make sure your videos are search engine friendly

While creating entertaining and informative videos is essential, you also need to think about making them search engine friendly. Without the right keywords, you will have a hard time driving traffic to your videos from Google. Taking the time to research popular keywords related to your industry is just the first step. Once you have the right keywords, you need to put them in the proper place.

Ideally, you want to put relevant keywords in the title of your video. By doing this, you increase the chances of your video being at the top of a search engine results page. Another important thing you need to consider when trying to optimise your videos for search engine success is putting keywords in your description.

One of the main mistakes most YouTubers make when implementing keywords is using them too much. Using the keywords once in your title and a few times in your description is plenty. Putting the keyword too often may give Google the idea that you are stuffing them in. This may result in your video getting blacklisted, which means it will not show up on the first page of results.

Video marketing is worth the investment

Finding marketing methods that are both affordable and effective should be one of your top priorities as a business owner. Not only can you generate tons of leads from a well-produced video, but you will also be able to maintain your marketing budget. With the right professional help, achieving YouTube success will be much easier.

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Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on Video marketing.

Tags: Video Marketing, Guest Post

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