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How Are Social Media Aggregators Leaving eCommerce Traditional Marketing Behind?

29 October 2021 | 0 comments | Posted by Anne N. Griffin in Industry Experts

social media aggregation versus traditional marketing

There was a time when users would glance on their TV screens or look at printed banners and flyers to see an advertised product. Immediately, they would feel that the product is good enough to be purchased. Cut two, in today's modern and digital era. People have stopped falling for the same old traditional marketing techniques by brands.

Noticing this, brands and marketers shifted to different mediums to promote their products or services. Of all the platforms, social media managed to become every marketer's favourite platform. Social media is a platform with a massive user base that its users post creative content to increase their social media reach.

Even though every social media platform has its distinct nature, collectively, all these social media platforms enabled brands to shift the entire focus on their customers and have helped them to build a community around their product or service.

Brands and marketers were required to show their social media content on various marketing touchpoints like the brand websites to do the needful. It is how social media aggregators came into existence.

If you are alien to the concept of social media aggregators and what they are about, then this post is for you.

This blog sums up everything about social media aggregators and why you need them in your marketing efforts.

What is a social media aggregator?

As the name suggests, a social media aggregator is a tool that allows its users to aggregate content from various social media platforms effortlessly and in a couple of minutes. The users can collect, curate, and customize and publish it according to their likes and preferences.

If you wonder what the need is to aggregate and display social media content across various platforms like embed social media on Shopify, WordPress, Wix, Weebly and more. You will get to know more about it as you continue reading the post. Moreover, why should you restrict the content to a particular platform when you can post it on various mediums and reap excellent results?

Why is adopting social media aggregators better than traditional marketing?

Now that you are clear about social media aggregators, in the next section, we are going to give you reasons as to why and how incorporating them into your marketing strategy can take your brand to the next level.

Increase social media reach & awareness.

Social media aggregator is a great tool to create a presence and widen the reach of your brand on social media. Using an aggregation tool, you aggregate the content from various social media platforms and display it across marketing channels like websites. You give a glimpse to your website visitors about the content that you post on social media.

Social media users highly use the platform to unwind and enjoy engaging content. Displaying exciting and enticing content from your social media handle to your website works well to build brand awareness. Additionally, you hold a chance to increase your followers since they may be compelled to redirect to your social media profile and hit the follow button.

Display user-generated content.

With a user base of over 3.8 billion active users, social media is a giant ocean of User-Generated Content, i.e., the content created by the existing users of your brand. Being unsponsored, this content is the most natural form of content since it is created by the users willingly.

More than 85% of potential users leverage such content while in their decision-making process and finalizing a brand accordingly. In today's digital world, shoppers are astute and make their shopping decisions wisely.

Displaying User-Generated Content on the website can help you gain the trust of your customers and convert the potential customers into your existing customers.

Save on time & money.

Unlike the traditional marketing methods that require brands and marketers to shell out a large amount of money for their marketing campaigns, social media aggregators are much more light on the pocket and aggregate the content instantly.

After using the marketing techniques, marketers mostly spend their time analyzing and keeping the strategy's performance in check, for which they require other tools. Gradually, they end up spending more money. On the other hand, using a responsive social media aggregator tool, the users can enjoy in-built analytics and get crucial insights like engagement, likes, total clicks, impressions, etc.

Moreover, traditional marketing tools take time to deliver results. A social media aggregator fetches and embeds content in less than a minute! And delivers results much faster.

Key takeaways

We are at the end of this post, and you are now aware of the ways that prove the significance of social media aggregators for your business's growth.

The digital world has introduced budding marketers to the benefits of social media for its marketing efforts. Investing in a social media aggregator can be every budding brand and savvy marketer's best bet as it opens doors for them to widen their brand awareness, reach and drive in more profits.

Go on now, incorporate a responsive social media aggregator and upscale your marketing game!

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Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on social media.

Tags: Social Media, Social Media Marketing, Guest Post

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