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6 Top Facebook Marketing Trends To Leverage
Running Facebook Ads is not as complicated as you think, yes social media marketers can get better results than you can due to more testing and years of experience, but that doesn't mean you shouldn't give them a try. In fact, by looking at the Facebook Ads trends, you can learn a lot about what marketers are currently using this channel for at the moment.
Facebook has been around for over ten years, but even if you are new to this kind of "marketing", Facebook marketing is still an excellent way to get introduced to the world of digital marketing. If you're keen to understand how Facebook marketing works now read on to find out about the most engaging Facebook Ads trends to integrate into your campaign.
1. Video content continues to prosper
Video content is still considered the most engaging type of content both by marketers and by viewers. Combined with ads, it becomes a force to be reckoned with for many years.
Now, you may be thinking:
Claiming that video is for everyone is pretty far-fetched.
Indeed, it's not everyone's cup of tea, but more and more businesses realise its importance nonetheless. After all, if you do not include video content into your advertising strategy, you are probably missing out on a lot.
There are so many formats that video can be presented in that it is pretty adjustable almost to any situation as well. On the other hand, video content is still tricky.
Not every company can create quality videos, and long-form video content is still pretty much the craft of the professionals. But that is changing quickly.
What you can do is this:
Experiment and find out what suits your needs best. Look at what others have done before you and try that out. Then, think of how you could make it better, more unique, and more authentic.
Instead of making your Facebook ads static, create GIFs that will be catching the attention of users just by moving a bit in some way. You could even put entire videos into your ads with autoplay enabled but sound off.
Once you know which ads were more successful, try to stick with the corresponding video format. However, there might be another problem you could be facing.
2. Ad fatigue is still quite real
Ad fatigue is one of the most prominent problems marketers are facing today. It's still quite real, yet some professionals consciously choose to ignore it.
Ad fatigue is mainly affecting Facebook Ads campaigns more than anything else. When your campaign gets too high, and your target audience keeps seeing the same ads over and over again, they become less responsive to these ads.
So, what should you do? Keep it low?
Not exactly. You shouldn't stop retargeting your ads entirely (and retargeting is usually the leading cause of ad fatigue), but it's necessary to take action. Otherwise, you might see a significant drop in the performance of your Facebook Ads campaign.
The best solution is to keep your frequency in check and limit the number of times a single user sees certain ads. You don't want them to get either annoyed or indifferent.
If you create structured, thoroughly planned campaigns, you will notice that everything is way more organised and your audience tends to respond just as you expected it to with your messaging and intent.
Remember: Planning is essential.
You could have a professional writer from a writing service like Pick The Writer, but you need to have a plan your writer will follow.
You want to have a system according to which the ads will be shown to prevent ad fatigue. It's a simple yet highly effective tactic that you can combine with the following trends.
3. AR & VR are taking their spots
That's right, AR and VR (and 360-degree videos) are becoming more and more familiar with every year.
You may be thinking:
But do they work? Are they necessary?
Yes, most certainly. Users are in love with AR and VR, and marketers are fascinated by all the possibilities these technologies open.
For starters, AR and VR help you to provide your customers with a better experience. They can now view your product as if it is real without actually being beside that product.
You can display such a feature in your ads on Facebook, which has been already done by some brands that saw its effectiveness. Another advantage is that you can include this exceptional customer experience into your marketing campaign. This will not only lure in new clients but will also set you apart from your competitors.
It's an excellent opportunity for those who couldn't find a distinguishing trait for their campaign. It's not always about your company but also about the experience your customers get.
In addition to that, creating 360-degree videos has become more accessible. You can produce them even if you have a considerably small budget. It's a bit trickier when it comes to AR and VR, but 360-degree videos could be an excellent place to start.
4. Chatbots are being integrated
It would be a bit of a lie to say that chatbots are being integrated only now. They have been around for a while. The difference is that they weren't bots but rather had humans operating them.
There are three main benefits of chatbots:
- They save resources.
- They provide a better customer experience.
- They are relatively easy to set up.
The World Wide Web users are now pretty used to chatbots. However, many businesses still haven't integrated them on their website or Facebook page (for various reasons, of course). You will be missing out on a lot though if you decide to ignore this trend.
Chatbots are much cheaper compared to a call centre. Besides, if your customers are from all over the world, a call centre may be not as useful. Chatbots, on the other hand, will be able to connect with any kind of user from any country. They can be programmed from the start (by using a writer from a service or a freelancer who will write the chatbot dialogues) and then improved as time passes.
Facebook Messenger is one of the places where you could use chatbots. Consider creating an ad that will send users to your Facebook page and will instantly activate your chatbot. Some businesses have tried this technique, and it does work.
5. Ad Costs Continue Increasing
Facebook has not been in the best position for the past few years. The drama around the platform was huge, and misfortune seemed to be following it and its creators.
What this resulted in was the enormous fines for misconduct. And what do company owners do when they need to pay those out? Correct, pass them on to their customers.
This may be a harsh truth to hear for some, but that may well be the reason why Facebook Ads costs keep increasing, even though there are also some other factors influencing this change in prices.
The only thing you can do is adjust your budget in a way that these costs will not affect it too much. You need to get every penny to work.
6. Blockchain is the next big thing
For those still confused by what blockchain is, here's an explanation: Blockchain is a "chain" (public database) of "blocks" (digital information) which are linked by using cryptography. It's a system where the records of transactions made in cryptocurrencies (e.g. Bitcoin, Ethereum, etc.) are maintained across several computers linked in a peer-to-peer network.
So, how is it linked to Facebook Ads?
The main advantage of blockchain is that it helps prevent fraud which is extremely useful for marketers. Customers want security, and blockchain is one of the most secure technologies for transactions nowadays.
If you can start accepting cryptocurrency on your business website, you will be able to market this feature through Facebook Ads. Consequently, more people looking for security will be interested in purchasing something from you.
Blockchain is also great for improving engagement by allowing brands to tip customers or run competitions where rewards can be distributed almost instantly.
Well, as Michelle Obama once said,
"Just try new things. Don't be afraid. Step out of your comfort zone and soar, all right?"
By trying to integrate some of these things into your Facebook Ads campaign, you will be trying something new. Who knows, maybe it will be the reason for your breakthrough? So don't hesitate, go ahead, and try new things!
About the author
John Edwards is a writing specialist who works for Writing Judge and is looking for ways of self-development in the field of writing and blogging. New horizons in his beloved business always attract with their varieties of opportunities. Therefore, it is so essential for him to do the writing.
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If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on Facebook marketing.
- 14 Ways To Leverage Facebook As A Small Business
- Getting Started With Facebook Marketing
- Facebook Targeting: How to Find Your Audience
- Most Effective B2B Facebook Marketing Strategies
- How To Build A Facebook Audience With The Free Invite To Like Feature
- Reduce Time Spent On Customer Service With Facebook Messenger Chat Bots