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7 Ways Your Business Can Benefit from Video Production
As a business owner, it is essential to recognize the role that video can play in your business growth. This is because the phenomenal growth of video content in the recent past shows how video is dominant over other forms of content.
A report by analytics firm, SimplyMeausured showed that video is 1200% more likely to be shared on Facebook, than pictures or text. The massive growth of YouTube, Instagram and Facebook stories validates this claim. Even a small business can use video to great advantage. Here is how:
Introduce the brandThey say a picture is worth a thousand words. A 10-minute video clip may be worth a million. Video allows you to humanize your brand, which makes your audience connect your product to a face. It is instrumental in bringing out your story, introducing the team and connecting with new audiences.
Video marketingA small business can make highly engaging marketing campaigns with a simple and affordable business video maker. Many business owners are already putting their smartphones to good use in exciting their brands and products on Facebook, Instagram, and other social media platforms.
Showcasing productsGiving a 360-degree video tour of a product is more effective than any written word. You can point out the competitive advantage of your product with a demonstration of the product at work, which is perhaps the most effective introduction you can do for any product.
InstructablesVideo instructions for products, like Instructables, have become very popular on YouTube for an excellent reason. They have the unique advantage of overcoming language barriers. You don’t have to hire interpreters to make manuals in different languages while you can do it with a video clip.
Educate the customerYour customers feel more valued and engaged when you seek to inform them, rather than putting out blind marketing content. With informative videos, you can explain differences between product functions, or improvements on a product model. Livestreaming gives the unique advantage of allowing interaction such that you can clarify details in a Q&A mode.
Higher search engine rankingsGoogle has gradually reoriented its algorithm to show optimized video content higher than text and pictures. Your brand can reap huge benefits by ranking highly as most people start looking for a product with a Google or Bing search.
Brand validationYou can raise your brand’s trust rating by uploading customer-generated video content. Testimonials from happy customers can tip over potential clients who are undecided by confirming that they are going with the right choice. Your business can reap huge benefits by putting video content to good use. Videos are memorable, which keeps your brand visible and on the radar for sustained growth.
Tell us your story
Are you looking to promote your business?
South African Business owners can create your free business listing on nichemarket. The more information you provide about your business, the easier it will be for your customers to find you online. Registering with nichemarket is easy; all you will need to do is head over to our sign up form and follow the instructions.
If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles.
If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on video marketing.
- 5 Best Video Editing Software for Creating Attractive Videos in 2019
- How To Use Googles New Video Schema
- How To Optimise YouTube Videos For SEO
- How To Use YouTube To Sell Your Products
- The Importance of Video For Brand Marketing
- How To Create An Effective Branded Video for Social Media