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7 Ways Your Business Can Benefit from Video Production

10 February 2020 | 1 comments | Posted by Daria Lev in Industry Experts

Benefits of video production for businesses

As a business owner, it is essential to recognize the role that video can play in your business growth. This is because the phenomenal growth of video content in the recent past shows how video is dominant over other forms of content.

A report by analytics firm, SimplyMeausured showed that video is 1200% more likely to be shared on Facebook, than pictures or text. The massive growth of YouTube, Instagram and Facebook stories validates this claim. Even a small business can use video to great advantage. Here is how:

Introduce the brand

They say a picture is worth a thousand words. A 10-minute video clip may be worth a million. Video allows you to humanize your brand, which makes your audience connect your product to a face. It is instrumental in bringing out your story, introducing the team and connecting with new audiences.

Video marketing

A small business can make highly engaging marketing campaigns with a simple and affordable business video maker. Many business owners are already putting their smartphones to good use in exciting their brands and products on Facebook, Instagram, and other social media platforms.

Showcasing products

Giving a 360-degree video tour of a product is more effective than any written word. You can point out the competitive advantage of your product with a demonstration of the product at work, which is perhaps the most effective introduction you can do for any product.


Video instructions for products, like Instructables, have become very popular on YouTube for an excellent reason. They have the unique advantage of overcoming language barriers. You don’t have to hire interpreters to make manuals in different languages while you can do it with a video clip.

Educate the customer

Your customers feel more valued and engaged when you seek to inform them, rather than putting out blind marketing content. With informative videos, you can explain differences between product functions, or improvements on a product model. Livestreaming gives the unique advantage of allowing interaction such that you can clarify details in a Q&A mode.

Higher search engine rankings

Google has gradually reoriented its algorithm to show optimized video content higher than text and pictures. Your brand can reap huge benefits by ranking highly as most people start looking for a product with a Google or Bing search.

Brand validation

You can raise your brand’s trust rating by uploading customer-generated video content. Testimonials from happy customers can tip over potential clients who are undecided by confirming that they are going with the right choice. Your business can reap huge benefits by putting video content to good use. Videos are memorable, which keeps your brand visible and on the radar for sustained growth.

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If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles. 

Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on video marketing.

Tags: Video Marketing, Guest Post

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